Made to Stick: Why Some Ideas Survive and Others Die

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Inside,
Why do some ideas thrive while others die?

And how do we improve the chances of worthy ideas? Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make their ideas “stick.” Provocative, eye-opening, and often surprisingly funny, Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.

Why do some ideas thrive while others die?

And how do we improve the chances of worthy ideas?

Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make ideas stickier, such In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.

It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.
Why do some ideas thrive while others die?

And how do we improve the chances of worthy ideas?

Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.

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